The ability to connect with your audience; to elicit both an emotional and sensory response… this is the mark of a great storyteller. An age old tradition, storytelling has also evolved with the world of technology. Storytelling for the digital age is hardly comparable to tales around the campfire, however, to take a story transmedia, we will need to borrow some fundamental elements of storytelling:
Know thy Audience
Identify your targeted demographic. Engaging your customers; learning who they are, what are their goals, what are their concerns… allows for the most complex of ideas to be effectively conveyed. This retelling or rather, the reimagining, of the client’s vision helps you to help them create a message that is impactful and relatable.
Find your Tone
It isn’t what you say, but how you say it. Developing a narrative is crucial to the presentation of content. It provides structure to a story that may not always be viewed sequentially. Websites offer the user the option to personalize their experience, to choose their own ending so to speak. Choosing the right narrative showcases the personality and versatility of your brand. Be it language, or visuals, the key is to be authentic and consistent.
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